What is Mobile-First Indexing? and How does it impact SEO?
Use of Web surfing on the mobile device is increasing day by days and users like to search most of all content on the mobile device. But the thing that we need to understand is a mobile website may differ from the desktop website. The content in the desktop web layout may not present in the mobile web layout and that’s the reason Google Search engine started Mobile-First Indexing to provide a better search result.
Now, What is Mobile-First Indexing?
Mobile-First Indexing is same its name suggests. Mobile-First Indexing is the way to index the mobile version of the website for the indexing and ranking into the search engine result.
Its called “Mobile-First” not a mobile-only index: means search engine like Google check, Is the mobile version of the same page available? If it is available then index mobile version first instead of the desktop version. If Mobile version is not available then Google search engine use desktop version for indexing and crawling. Mobile-first indexing is about how Google gather content, not about how content is ranked.
Sites are notifying about migrating to mobile-first indexing via Search Console.
What Should I do for Mobile-First Indexing?
You may not have to do anything if your website is responsive or otherwise identical for desktop and mobile versions. If you have a responsive website then your content for the desktop and mobile versions are the same, just the position of the contents are got changed and these will not affect the ranking.
What about the AMP pages?
Don’t wary if your site having AMP pages.
According to Google, sites that have AMP and non-AMP pages, Google will prefer to index the mobile version of the non-AMP page. So the mobile version of the non-AMP page will be index.