Nowadays customers are using the Internet for searching the different services available in the market and different business in the market.
For example, I want to print some business card for my business. What is my first step??? Search over Google.
Customers have always used the search engine for searching the business services. Search engine fetches a different website and displays us thousands of relevant records related to our search. We are not able to check all thousands of website for the services, so what we do we open 5 to 10 different website from the search engine result, compare the price and place the order.
We always open the website from the first page or second page of the search engine result that is top results from the search engine. All the website getting top rank in the search engine results are getting more traffic, more users and finally users are converted into customers. So the top ranking in the search engine results is required to getting the more traffic and more customers.
Let’s understand the Website traffic.
There are four types of traffic:
1) Direct traffic
2) Organic traffic
3) Social Media traffic
4) Referral traffic
Traffic means numbers of users coming to your website, more traffic means more users.
Direct traffic means people having your website URL so that they can directly type the URL in the browser and open the website. This is only happening with the existing customer because they know your website URL.
Organic traffic means people not having your website URL, They may land to your website from the search engine result or from another website.
If you want to expand your business and want more traffic over the website, you required direct traffic + organic traffic to your website. Organic traffic is not possible until and unless your website having a higher rank in the search engine result. So what to do????
To get a higher rank in the search engine, your website must be a search engine friendly and to make your website a search engine friendly your website needs to optimize for the search engine and that’s called Search Engine Optimization (SEO).
We can say SEO refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing.
SEO process having some checklist like:
- Whether your website is secure or not
- Whether your website is mobile-friendly or not
- Web pages load time
- Whether a web page has the correct schema markup.
- Content quality of your web pages
- Content length of your web pages
- Presence of social signals to your website
- Presence of quality backlinks to your website
- Whether you have optimized images on your web pages or not
All there process helps you to optimize your website and get higher rank in the search engine result pages (SERPs).
SEO helps you to get higher organic traffic to your website.
You are in the competitor market. Search engine display thousands of result for the search keyword and all are your competitor. To get a better rank among those competitors your website required SEO.